The Real Cost of a Bad Lead Gen Contract

Setup fees are a red flag

If an agency needs a large upfront payment before proving results, that's a sign the risk is being pushed onto you.

What good contracts look like

• Pay-per-lead or performance-based pricing
• No long-term lock-in
• Clear lead qualification criteria defined upfront
• Transparent reporting you can audit anytime

Ask any prospective partner to show you exactly how a lead is qualified before it lands in your inbox.