The Anatomy of a High-Converting Landing Page

What top pages have in common

Across every high-converting page we audited, five elements showed up again and again.

The five elements

• A single, clear headline promise above the fold
• Social proof placed within the first scroll
• One primary call-to-action repeated, not competing offers
• Form fields kept to an absolute minimum
• Fast load time on mobile above all else

Strip everything else out and test these first — the rest is secondary.